Workshop 3: Visitor Origin & Google Analytics - December 2

When:
December 2, 2014 @ 3:00 pm – 4:00 pm
2014-12-02T15:00:00-05:00
2014-12-02T16:00:00-05:00
Where:
West Office Building, Room 135 (Big Egg)
Cost:
Free
Contact:
Avalee Harlton

Skill Level:

Novice

Areas Covered:

  • Search Terms (Keywords)
  • Referrals
  • Visitor Location - on-campus vs. off-campus Views
  • Demographic Data
    • what can / cannot be tracked
    • privacy issues & the university

Demonstrated Items:

  • How to find search terms used by visitors
  • How to find referral data for specific pages / web areas
  • How to find location of origin of visitors
  • On-campus vs. off-campus views -- what’s the difference between the two?
  • How to find the demographic data we are able to track
  • What we are allowed to track & what we cannot

This Workshop is now full. Please see calendar for other dates.