Workshop 4: Campaign Tracking & Google Analytics - February 5

Calendar
Register
When:
February 5, 2015 @ 10:30 am – 11:30 am
2015-02-05T10:30:00-05:00
2015-02-05T11:30:00-05:00
Where:
West Office Building, Room 135 (Big Egg)
Cost:
Free
Contact:
Avalee Harlton
Email

Skill Level:

Advanced (but not difficult)

Areas Covered:

  • When is it appropriate to use Event Tracking?
  • What is the difference between Event Tracking & Campaign Tracking (Google’s URL Builder)
  • Why it’s important to track data across mediums effectively

Demonstrated Items:

  • How to set up Event Tracking at York
  • How to use Google’s URL Builder effectively