Use the following guide to find the best reports for your year-end review:
What Keywords are visitors using to find our website?Acquisition > Search Engine Optimization > QueriesLanding Page
|Insight to Assess||Where to Find Report within Google Analytics||Secondary Dimension to Add|
|Which Pages are most / least popular?||Behavior > Site Content > All Pages||(optional)|
|Are social networks driving traffic to our website?||Acquisition > Social > Network Referrals||Landing Page|
|What Keywords are people using to find our pages?*||Acquisition > Campaigns > Organic Keywords||Page|
|What external (non-yorku.ca) websites are referring traffic to our website?||Acquisition > All Traffic > Referrals||Destination Page|
|What internal (yorku.ca) webpages are referring traffic to our website?||Behavior > Site Content > All Pages||Previous Page Path|
|What Search Terms are people using within the yorku.ca domain to find our pages?||Behavior > Site Search > Search Terms||Landing Page|
|What is the next page your visitors visit?||Behavior > Site Content > All Pages||Second Page ('Next Page Path' will just repeat the 'Page' listing)|
|Where are our Visitors located?||Audience > Geo > Location||Page|
|What Campaign Sources are most effective?||Acquisition > Campaigns > All Campaigns||(requires use of Google's URL Builder tool)|
|What Events are most used?||Behavior > Events > Top Events||(requires either the use of York's Responsive Template within WordPress, or Event Tracking set-up)|
Use Search (or Advanced Search) to narrow results to specific webpages.
* To find out how a specific Keyword ranks within Google's results, in the left navigation go to: Acquisition > Search Engine Optimization > Queries, then Search for your specific Keyword. In the third column, you will see the Average Position that that Keyword (Query) ranks as in visitor's search results.