Reports & Metrics

It's easy to look at the default reports that Google provides as defaults, but what do they really mean? What other information is available that is left out of the default overview reports?

Reports are collections of data: they report back to you specific details related to specific happenings.

This section looks at both the meaning of the basic reports available, and some of the Metrics & Dimensions available beyond the default 'Overview' page.

Metrics & Dimensions are quantitative and qualitative elements of the data that appear in your report.