Reporting Guide

Use the following guide to find the best reports for your year-end review:

What Keywords are visitors using to find our website?Acquisition > Search Engine Optimization > QueriesLanding Page

Insight to Assess Where to Find Report within Google Analytics Secondary Dimension to Add
Which Pages are most / least popular? Behavior > Site Content > All Pages (optional)
Are social networks driving traffic to our website? Acquisition > Social > Network Referrals Landing Page
What Keywords are people using to find our pages?* Acquisition > Campaigns > Organic Keywords Page
What external (non-yorku.ca) websites are referring traffic to our website? Acquisition > All Traffic > Referrals Destination Page
What internal (yorku.ca) webpages are referring traffic to our website? Behavior > Site Content > All Pages Previous Page Path
What Search Terms are people using within the yorku.ca domain to find our pages? Behavior > Site Search > Search Terms Landing Page
What is the next page your visitors visit? Behavior > Site Content > All Pages Second Page ('Next Page Path' will just repeat the 'Page' listing)
Where are our Visitors located? Audience > Geo > Location Page
What Campaign Sources are most effective? Acquisition > Campaigns > All Campaigns (requires use of Google's URL Builder tool)
What Events are most used? Behavior > Events > Top Events (requires either the use of York's Responsive Template within WordPress, or Event Tracking set-up)

Use Search (or Advanced Search) to narrow results to specific webpages.

* To find out how a specific Keyword ranks within Google's results, in the left navigation go to: Acquisition > Search Engine Optimization > Queries, then Search for your specific Keyword. In the third column, you will see the Average Position that that Keyword (Query) ranks as in visitor's search results.