Glossary

The following is a list of commonly used terms that are encountered when using Google Analytics:

SESSION - the period of time a user is actively engaged with content on your website

PAGEVIEWS - the total number of pages viewed (served) to users, including return visits

UNIQUE PAGEVIEWS - the total number of pages viewed by users excluding return visits

ENTRANCE - the number of time the page in question is the first page the user visits during a session

BOUNCE RATE - the percentage of visits that only viewed a single page. See also What's the Difference Between 'Bounce Rates' & 'Exits'.

EXIT - how often a user views a given page last before leaving pages being monitored by the York University Google Analytics account. See also What's the Difference Between 'Bounce Rates' & 'Exits'.

ORGANIC SEARCH - visitors referred by an unpaid search engine listing

SEARCH TERMS - words used by users / visitors when they use the York University Search feature

KEYWORDS - words used by users / visitors when they use a search engine to find pages on the York University website

DIMENSIONS - A qualitative classification of data within Google Analytics. See also What's the Difference Between 'Dimensions' & 'Metrics'

METRICS - A quantitative classification of data within Google Analytics. See also What's the Difference Between 'Dimensions' & 'Metrics'

When using Google Analytics, you may encounter a question mark next to a title or element on the report: Screenshot of the question mark icon as displayed in Google Analytics. If you hover over the icon, a definition of the term will display.