Have you recently inherited the job of monitoring your site's analytics? Has your boss asked for data about what's "really" going on with your website? Maybe you're curious about Google's Analytics tool, but just don't know where to start.

This site will orient you to Google Analytics and how to use it to your advantage. It covers the basics, including:

  • where to find specific types of information
  • how to organize your data
  • what information this tool will and won't track for you
  • how to accomplish basic tasks